Consistent Customer
Data with next4biz
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Integrate customer data from all enterprise applications into next4biz CRM to gain a holistic view of customer and marketing – sales process data.
Unify data residing in ERP suites, service management applications, retail and e-commerce applications, third-party CRM applications, e-tables, and other enterprise software.
Make use of next4biz CRM AI supported tools to deduplicate and consolidate data from disparate sources into a consistent database.
Custom design a database of customer data.
Structure data to perfectly reflect business processes needs.
Extend and modify the extensive set of pre-defined data structures to support comprehensive and multi-faceted customer analysis, including basic customer data, customer transactions, interpreted customer data, digital customer behavior, customer communication, and customer-related tasks.
Use next4biz CRM algorithmic support to interpret customer data and digital footprints.
Identify appropriate key performance indicators (KPI).
Enrich customer scorecards with next4biz CRM’s algorithmic support, identifying appropriate key performance indicators (KPIs).
Choose the business model(s) – B2B, B2C, or B2B2C – that best suit your needs.
Switch or add business models whenever necessary, next4biz equally supports them all.
Perform integrated marketing and sales management for organizations, consumers, branch-distributor-service networks and marketplaces.
Tag customers or groups, categories of customers.
Filter and search customers using tags, enabling dynamic segmentation and targeted marketing and sales campaigns.
Customize next4biz CRM data structures to support your current and evolving requirements, including creating or disabling fields, adding new data tables, creating alternative segments, and integrating with other systems.
